1. Introduction
Welcome to ReignVillage LLC. We operate a family of mobile applications designed for enthusiast communities, including our flagship app RevvRadar, an automotive community platform.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our mobile applications, websites, and related services. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
Our Commitment: We are committed to protecting your privacy. This policy is designed to be transparent about our data practices and empower you with control over your personal information.
2. Information We Collect
Information You Provide Directly
Account Information:
- • Email address and username
- • Profile photo (optional)
- • Phone number (for authentication)
- • Interests and preferences
User-Generated Content:
- • Vehicle photos you capture or upload
- • Vehicle sighting locations and timestamps
- • Comments, likes, and social interactions
- • Event check-ins and attendance data
Information Collected Automatically
Device & Usage Data:
- • Device model and operating system
- • App usage patterns and session duration
- • Location data (with your permission)
- • Crash reports and performance metrics
3. Legal Basis for Data Processing
For GDPR Compliance: We process your personal data only when we have a lawful basis under Article 6 of the GDPR.
Contract Performance
Processing necessary to provide our services to you:
- • Account creation and authentication
- • Vehicle identification and capture features
- • Event discovery and participation
- • Subscription management and payment processing
Legitimate Interests
Processing necessary for our legitimate business interests:
- • Improving app performance and user experience
- • Fraud prevention and security monitoring
- • Analytics and product development
- • Marketing and promotional communications
- • Customer support and service improvement
We balance these interests against your rights and only process data where our legitimate interests do not override your privacy rights.
Consent
Processing based on your explicit consent:
- • Location data collection for map-based features
- • Push notifications and marketing communications
- • Camera access for vehicle photography
- • Personalized advertising
You may withdraw consent at any time through iOS Settings or in-app preferences.
Legal Obligation
Processing required to comply with legal requirements:
- • Tax and financial reporting (subscription revenue)
- • Responding to law enforcement requests
- • Compliance with data protection laws
- • Child safety and age verification
4. How We Use Your Information
Core Services
- ✓ Provide vehicle identification
- ✓ Display sightings on maps
- ✓ Enable social features
- ✓ Manage your account
Improvements
- ✓ Personalize your experience
- ✓ Analyze usage patterns
- ✓ Fix bugs and issues
- ✓ Develop new features
Communication
- ✓ Send notifications
- ✓ Respond to support
- ✓ Share updates
- ✓ Community highlights
Safety & Legal
- ✓ Protect privacy
- ✓ Prevent fraud
- ✓ Enforce terms
- ✓ Legal compliance
6. International Data Transfers
ReignVillage LLC is based in Washington State, USA. When you use our services, your personal data may be transferred to and processed in the United States and other countries where our service providers operate.
Cross-Border Transfer Safeguards
For EU/EEA Residents:
When we transfer personal data outside the European Economic Area, we ensure appropriate safeguards are in place:
- • Standard Contractual Clauses (SCCs): We use European Commission-approved SCCs with all service providers that process EU personal data
- • EU-U.S. Data Privacy Framework: Certain providers participate in the EU-U.S. Data Privacy Framework
- • Adequacy Decisions: We rely on European Commission adequacy decisions where available
- • Additional Security Measures: Encryption in transit and at rest, access controls, regular security audits
For UK Residents:
UK data transfers are protected under UK GDPR and the UK International Data Transfer Agreement (IDTA):
- • UK Addendum to EU Standard Contractual Clauses
- • UK-recognized adequacy decisions
- • Compliance with UK Information Commissioner's Office (ICO) guidelines
Service Provider Categories and Locations:
| Service Category | Data Processing Location | Transfer Mechanism |
|---|---|---|
| Backend Infrastructure & Auth | U.S. & Global | EU-U.S. DPF, SCCs |
| AI & Machine Learning | U.S. | EU-U.S. DPF, SCCs |
| Mapping & Location Services | U.S. | SCCs |
| Cloud Storage & CDN | U.S. & Global CDN | SCCs, Global Infrastructure |
| Search Infrastructure | U.S. & EU | SCCs, EU Hosting Available |
| Advertising Networks | U.S. & Global | EU-U.S. DPF, SCCs |
Your Rights: If you are located in the EU/EEA or UK, you have the right to obtain a copy of the safeguards we use for international data transfers. Contact us at support@reignvillage.com to request this information.
8. Data Retention Periods
We retain your personal data only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
Account and Profile Data
| Data Type | Retention Period | Reason |
|---|---|---|
| Active Account Data | Duration of account | Service provision |
| Deleted Account Data | 30 days | Recovery window, fraud prevention |
| Username/Email (post-deletion) | Reserved indefinitely | Prevent impersonation |
| Phone Number | Duration of account | Authentication, security |
User-Generated Content
| Data Type | Retention Period | Reason |
|---|---|---|
| Vehicle Capture Photos | Until user deletion or account closure | Community content |
| Comments & Likes | Until user deletion | Social features |
| Event Check-ins | 2 years or until deletion | Event analytics |
| Anonymized Content (post-deletion) | Indefinitely | Community integrity, cannot re-identify |
Note: When you delete your account, your content is anonymized (user association removed) but may remain visible to maintain community threads.
Usage and Analytics Data
| Data Type | Retention Period | Reason |
|---|---|---|
| Analytics (raw events) | 2 months | Service provider policy |
| Analytics (aggregated) | 14 months | Trend analysis |
| Crash Reports | 90 days | Bug fixes |
| Location History | 6 months or until deletion | Map features, privacy detection |
| Advertising Data | Per advertising network policy (varies) | Ad delivery, fraud prevention |
Financial and Subscription Data
| Data Type | Retention Period | Reason |
|---|---|---|
| Subscription Status | Duration of subscription + 1 year | Service access, refunds |
| Transaction Records | 7 years | Tax compliance, financial audits |
| Payment Method Details | Not stored (Apple/Google handles) | In-app purchases via platform |
Legal and Compliance Data
| Data Type | Retention Period | Reason |
|---|---|---|
| Support Tickets | 3 years | Service improvement, legal defense |
| Content Moderation Logs | 2 years | Policy enforcement, appeals |
| Legal Hold Data | Duration of legal matter + 1 year | Litigation, regulatory inquiry |
| Security Incident Logs | 5 years | Fraud prevention, security analysis |
Your Control: You can request early deletion of your data by contacting support@reignvillage.com. Some data may be retained longer if required by law or legitimate business interests (e.g., fraud prevention, legal defense).
Automated Deletion
We use automated systems to delete data according to these retention schedules. You can verify deletion by requesting a data export or contacting our privacy team.
9. AI and Machine Learning
Vehicle Identification Technology
RevvRadar uses AI and machine learning services to identify vehicles from photos. Here's what happens:
- • Photos are sent to our AI service provider for analysis
- • No personal information is included with images
- • Images are processed and immediately discarded
- • We receive vehicle details (make, model, year, trim, weight, torque, value)
Content Safety
AI automatically filters inappropriate content including harassment, hate speech, explicit material, and dangerous content. Safety violations are logged for analytics but not exposed to users.
10. Location Data and Privacy Protection
Location Services Overview
Location access is optional but recommended for full functionality. With location enabled, you can share captures on the public map and discover nearby events. Without location, you can still capture vehicles privately—they'll be saved to your profile but won't appear on the map.
RevvRadar is currently available only in the United States. The app is not geofenced—U.S. users traveling internationally can still use the app and capture vehicles. However, our content (events, map data) is optimized for the U.S. market. Location data captured anywhere is transmitted to our U.S.-based servers and protected by U.S. privacy laws and the safeguards described below. International data transfers are secured using encryption in transit and at rest.
How We Use Your Location
Precise GPS Coordinates:
- • Vehicle Capture: Tag exact location of vehicles you photograph
- • Residential Privacy Detection: Automatically filter out home driveways and private neighborhoods
- • Map Display: Show your current position on the map interface
- • Nearby Content: Display vehicle sightings and events close to you
City/Region Level Location:
- • Event Discovery: Find car shows, meets, and events in your area
- • Local Community: Connect with nearby automotive enthusiasts
- • Content Personalization: Show region-specific content and trends
Background Location (Optional):
- • Event Notifications: Alert you when car events happen near your location
- • Passive Discovery: Notify about rare vehicle sightings in your area
- • User Control: You can disable background access in iOS Settings at any time
Background location is never required. All core features work with "While Using App" permission.
Location Data Resolution and Retention
To protect your privacy over time, we automatically reduce the precision of historical location data:
Real-Time Location (Current Session):
Precise GPS coordinates used for active vehicle capture and map navigation. Cleared when you close the app.
Recent History (Last 7 Days):
Precise coordinates retained for your recent vehicle sightings and event check-ins.
Older History (7-30 Days):
Location resolution reduced to street-level (removes precise coordinates, keeps street name).
Archive (30-180 Days):
Location resolution reduced to city-level only (removes street addresses, keeps city/state).
Beyond 180 Days:
Precise location data permanently deleted. Only aggregated, anonymized location trends retained for analytics.
Data Minimization: This automatic resolution reduction follows GDPR data minimization principles and protects your long-term privacy even if you forget to manually delete old data.
Residential Privacy Protection System
We automatically protect residential privacy using our proprietary detection system. If you photograph a vehicle in a residential area, your capture will be filtered from public view to prevent exposing private homes:
What Gets Hidden
- • Private driveways & homes
- • Residential neighborhoods
- • Gated communities
- • Numbered street addresses
What Gets Shown
- • Car dealerships
- • Car shows & events
- • Public parking areas
- • Commercial areas
Our detection system uses geocoding services and machine learning to classify locations. If a vehicle is wrongly classified, you can appeal via in-app reporting.
Your Location Controls
iOS Settings Controls:
- • Never: Location access completely disabled (core features still work, but map-based features unavailable)
- • While Using App: Location access only when app is open (recommended for most users)
- • Always: Background location for event notifications (optional, can be disabled anytime)
Access these settings: iOS Settings > Privacy > Location Services > RevvRadar
In-App Location Controls:
- • Location History: View and delete individual vehicle capture locations
- • Location Visibility: Control whether your sightings show your approximate location to other users
- • Nearby Notifications: Toggle location-based event alerts on/off
Private Capture Mode (Location Disabled):
You can capture vehicles even with location services disabled. These captures will:
- • Be saved to your private profile and collection
- • NOT appear on the public map or in location-based feeds
- • Remain completely private unless you choose to share them
- • Have no location metadata attached to the photo
- • Still use AI identification to detect vehicle make/model
Why offer this? We believe you should be able to document your automotive passion anywhere, anytime—even in privacy-sensitive locations like your home or workplace—without compromising your location privacy.
Limited Functionality with Location Disabled:
- • Map-based discovery features will not work
- • Event discovery limited to manual search only (no "near me" results)
- • Cannot share captures to public map
- • Residential privacy protection system not available (no location to check)
- • You can still view other users' public content
Location Data Sharing
We share your location data only with service providers necessary to operate RevvRadar:
Service Providers with Location Access:
- • Mapping Services: Map display, geocoding, residential area detection
- • Cloud Infrastructure: Location data storage, event proximity calculations
- • Advertising Networks (All Tiers): Approximate city-level location for ad targeting (never precise coordinates, reduced for Pro/Premium)
We do not sell your location data. Location information is never shared with advertisers beyond city-level approximation for free tier users who consent to tracking.
11. Your Privacy Rights
You have the right to:
Access
View and download your data
Correct
Update inaccurate information
Delete
Request account deletion
Portability
Export your data
State-Specific Rights
Residents of California, Virginia, Colorado, Connecticut, and Utah have additional privacy rights under state law. EU residents have rights under GDPR. See Section 12 for detailed California privacy rights.
Contact us to exercise your rights →12. California Residents - CCPA/CPRA Rights
California Privacy Rights Notice: If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information.
Categories of Personal Information We Collect
In the preceding 12 months, we have collected the following categories of personal information:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Email, username, phone number, device ID, IDFA, IP address | YES |
| B. Personal Information (Cal. Civ. Code § 1798.80) | Name, phone number, profile photo | YES |
| C. Protected Classifications | Age (for COPPA compliance only) | YES |
| D. Commercial Information | Subscription tier, purchase history, transaction records | YES |
| E. Biometric Information | Fingerprints, voiceprints, facial recognition | NO |
| F. Internet/Network Activity | App usage, screen views, button clicks, crash logs | YES |
| G. Geolocation Data | GPS coordinates, city/region, vehicle capture locations | YES |
| H. Sensory Information | Photos of vehicles (user-uploaded) | YES |
| I. Professional/Employment Information | Job title, employer | NO |
| J. Education Information | School records, transcripts | NO |
| K. Inferences | User preferences, interests, behavior predictions | YES |
| L. Sensitive Personal Information | Precise geolocation, account login credentials | YES |
Business or Commercial Purpose for Collection
We collect personal information for the following purposes:
- • Service Provision: Account creation, vehicle identification, map-based features, event discovery
- • Personalization: Customizing your feed, recommending events, tailoring notifications
- • Analytics: Understanding app usage, improving features, fixing bugs
- • Advertising: Displaying relevant ads (free tier users only), measuring ad performance
- • Security: Fraud prevention, account protection, content moderation
- • Legal Compliance: Tax reporting, regulatory obligations, law enforcement requests
- • Customer Support: Responding to inquiries, resolving issues
- • Research & Development: Developing new features, AI model improvements
Sources of Personal Information
- • Directly from you: Account registration, profile updates, vehicle photos, event check-ins
- • Automatically collected: Device information, usage data, location data (with permission)
- • Third-party authentication: Apple Sign-In, Google Sign-In, phone authentication
- • Service providers: Analytics services (usage data), advertising networks (ad interaction data), mapping services (location data)
Disclosure of Personal Information
We may disclose personal information to the following categories of third parties:
Service Providers:
- • Authentication & Cloud Infrastructure: User auth, database, analytics, push notifications
- • AI & Machine Learning: Vehicle identification from photos
- • Mapping & Location: Map display and location services
- • Cloud Storage & CDN: Image storage and content delivery
- • Search Infrastructure: Search functionality
- • Advertising Networks: Ad delivery (all tiers, reduced for Pro/Premium)
Advertising Partners (All Tiers):
Our advertising network partners and their sub-partners receive device identifiers, ad interaction data, and approximate location for personalized advertising. Pro/Premium subscribers see reduced ads with significantly reduced tracking.
Other Users (Public Information):
Your username, profile photo, and vehicle sightings are visible to other RevvRadar users (with residential privacy protection).
Sale or Sharing of Personal Information
We do not sell your personal information.
However, under the CCPA's broad definition, the following may be considered "sharing" for cross-context behavioral advertising:
- • IDFA (Advertising Identifier): Shared with advertising network partners for personalized ads (free tier users who consent to tracking)
- • Ad Interaction Data: Clicks, views, engagement metrics shared with advertising networks
How to Opt Out: Disable tracking in iOS Settings > Privacy & Security > Tracking > RevvRadar, or upgrade to Pro/Premium for a reduced advertising experience.
Use of Sensitive Personal Information
We collect and use the following sensitive personal information (as defined by CPRA):
- • Precise Geolocation: GPS coordinates for vehicle capture and event discovery (with your permission)
- • Account Credentials: Email/password, phone number for authentication (securely hashed and encrypted)
Purpose: This sensitive information is used only for the purposes disclosed in this Privacy Policy and as necessary to provide our services. We do not use or disclose sensitive personal information for purposes other than those permitted under CPRA § 1798.121.
Retention Periods
We retain each category of personal information for the periods specified in Section 8: Data Retention Periods.
Your California Privacy Rights
California residents have the following rights:
Right to Know
Request disclosure of: (1) categories of personal information collected; (2) categories of sources; (3) business purpose for collection; (4) categories of third parties with whom we share; (5) specific pieces of personal information collected about you.
Right to Delete
Request deletion of your personal information, subject to certain exceptions (e.g., completing transactions, security purposes, legal compliance).
Right to Correct
Request correction of inaccurate personal information we maintain about you.
Right to Opt-Out of Sale/Sharing
Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. Control via iOS Settings > Tracking or upgrade to Pro/Premium.
Right to Limit Use of Sensitive Personal Information
Limit the use of sensitive personal information (precise geolocation, account credentials) to purposes permitted under CPRA. Note: This may limit app functionality (e.g., disabling location prevents map-based features).
Right to Non-Discrimination
You will not receive discriminatory treatment for exercising your CCPA rights. However, subscription features (Pro/Premium) may offer different service levels based on payment.
Right to Data Portability
Receive a copy of your personal information in a portable, readily usable format.
How to Exercise Your Rights
Submit a Request:
- • Email: support@reignvillage.com
- • Subject Line: "California Privacy Rights Request"
- • Include: Your name, email associated with your RevvRadar account, and specific request
Verification Process:
To protect your privacy, we will verify your identity before processing requests. We may ask you to confirm account details, respond to an email verification, or provide government-issued ID for sensitive requests.
Response Timeline:
We will acknowledge receipt within 10 business days and respond within 45 days. If we need more time (up to 90 days total), we will notify you of the extension and reason.
Authorized Agents:
You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization (signed permission or power of attorney). We may still require you to verify your identity.
Request Limits: You may make up to 2 requests for information disclosure per 12-month period. We do not charge fees for reasonable requests, but may charge for excessive or manifestly unfounded requests.
California "Shine the Light" Law
Under California Civil Code Section 1798.83, California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. As stated above, we do not sell your personal information to third parties for their direct marketing purposes.
Questions about California privacy rights? Contact us at support@reignvillage.com with "California Privacy" in the subject line.
13. Data Security
How We Protect Your Data
- 🔒 TLS/SSL encryption for data in transit
- 🔒 AES-256 encryption for sensitive data at rest
- 🔒 Secure cloud authentication
- 🔒 Regular security audits
14. Children's Privacy
Age Requirement: RevvRadar requires users to be at least 13 years of age to create an account and use our services.
We are committed to protecting the privacy of children and comply with the Children's Online Privacy Protection Act (COPPA) and applicable international regulations.
Age Verification
When you create a RevvRadar account, we collect your date of birth to verify you meet our minimum age requirement:
- • Under 13: Account creation is blocked. Users are informed of the age requirement.
- • Ages 13-17: Account creation permitted with limited features and enhanced privacy protections.
- • 18 and over: Full access to all RevvRadar features.
Enhanced Privacy for Users Under 18
Users aged 13-17 have additional privacy safeguards applied to their accounts:
- • Profile Visibility: Profiles are private by default and cannot be set to fully public
- • Location Sharing: Enhanced residential privacy filtering with stricter radius requirements
- • Contact Restrictions: Limited ability to receive messages from users outside their approved connections
- • Content Restrictions: Additional content safety filters applied to user-generated content
- • Advertising: No personalized advertising (IDFA tracking disabled regardless of iOS settings)
- • Data Retention: Shorter retention periods for usage analytics and location history
Age Transition: When a user turns 18, their account is not automatically upgraded to full access. Users must opt-in to adult features and review updated privacy settings.
Parental Rights and Controls
Parents or legal guardians of users under 18 have the following rights:
- • Access: Request a copy of the personal information we hold about their child
- • Review: Review their child's account activity, vehicle sightings, and interactions
- • Correction: Request correction of inaccurate information
- • Deletion: Request deletion of their child's account and all associated data
- • Consent Withdrawal: Withdraw consent for data processing and request account termination
- • Communication Preferences: Control marketing and promotional communications
To Exercise Parental Rights:
Email support@reignvillage.com with subject line "Parental Rights Request" and include:
- 1. Your name and relationship to the child
- 2. Child's username and date of birth
- 3. Proof of parental/guardian status (e.g., government-issued ID, birth certificate)
- 4. Specific request (access, deletion, correction, etc.)
We will verify your identity and parental status before fulfilling requests. Response time: 10 business days.
Information We Collect from Users Under 18
For users aged 13-17, we collect only the minimum necessary data to provide services:
Account Information:
- • Email address (hashed for authentication, not used for marketing)
- • Date of birth (for age verification, not displayed publicly)
- • Username (user-selected, no real name required)
- • Phone number (optional, for account security only)
Service Data:
- • Vehicle photos (user-uploaded, optional)
- • Location data (with iOS parental controls respected, filtered for residential areas)
- • Device information (model, OS, for app performance only)
- • Usage analytics (aggregated, anonymized, retained for 30 days max)
What We Do NOT Collect from Minors:
- • Social Security Number or government ID
- • Biometric information
- • Precise home address
- • Financial information (subscriptions disabled for under-18 users)
- • Advertising identifiers (IDFA) or tracking data
- • Real name or contact information beyond email/phone for authentication
All data processing for users under 18 is limited to service provision and internal operations only. We do not share, sell, or use minor's data for advertising purposes.
Protection Against Underage Users (Under 13)
RevvRadar does not knowingly collect personal information from children under 13 years of age without parental consent.
If We Discover Underage Use:
- 1. We will immediately suspend the account
- 2. Notify the account email address of the violation
- 3. Delete all personal information collected within 30 days
- 4. Provide opportunity for parental consent to reinstate (if state law permits)
Parent/Guardian Alert: If you believe your child under 13 has created a RevvRadar account without your consent, contact us immediately at support@reignvillage.com with subject "Underage Account Report" and we will delete the account within 24 hours.
Regional Age Requirements
Certain regions have different minimum age requirements or parental consent rules:
| Region | Minimum Age | Additional Requirements |
|---|---|---|
| United States | 13 | COPPA compliance, enhanced privacy for 13-17 |
| European Union | 13-16 (varies by country) | GDPR Article 8, parental consent required under 16 |
| United Kingdom | 13 | UK GDPR, Age Appropriate Design Code |
| California (CCPA) | 13 (enhanced under 16) | No sale of data for under 16 without consent |
RevvRadar applies the most protective standard globally: no data sharing, selling, or personalized advertising for any user under 18.
Third-Party Platform Parental Controls
RevvRadar respects parental control settings configured through iOS:
- • Screen Time Restrictions: App usage limits set by parents are honored
- • Location Services: iOS parental controls over location access are respected
- • In-App Purchases: Disabled for users under 18; requires parental approval via Apple Family Sharing
- • Content Restrictions: App content rating is 12+ (mild infrequent language, user-generated content)
Parents can configure additional restrictions via iOS Settings > Screen Time > Content & Privacy Restrictions > Apps.
15. Contact Us
Privacy Questions and Requests
For privacy-related questions, concerns, or to exercise your rights:
ReignVillage LLC
Washington State, USA